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This web site states the following, "Even if your charitys direct-mail program is great, without the right lists." We noticed that the web page stated " The leader in direct-mail list brokerage and list management." It also said " Follow us on Twitter NFLists. Successful list brokerage depends on fully understanding our clients goals and objectives for direct mail donor acquisition. NFL targets the right people for your fundraising appeals based on your goals. To download a PDF with detailed information about this guarantee to all of our clients." The header had direct marketing lists as the highest ranking optimized keyword. It is followed by direct marketing mailing lists, business mailing lists, and mailing lists which isn't as ranked as highly as direct marketing lists. The next words nflists.com uses is mailing list. fundraising was included and could not be understood by search parsers.